Story
Boobie Ike is a well-known figure in Vice City who turned a reputation built on the streets into a portfolio of legitimate businesses, spanning real estate, a strip club and a recording studio.
He carries himself like the local legend he is, all charm and easy smiles right up until the conversation turns to money. Underneath the showmanship he’s a shrewd operator who keeps a close eye on every venture he’s attached his name to.
His most important play is the music label he’s backing with the younger, hungrier Dre’Quan Priest: Only Raw Records. Boobie has the muscle, the money and the connections, Dre’Quan has the ear for talent, and together they’re chasing the breakout hit that would put the label on the map.
Boobie was revealed in GTA 6 Trailer 2 in May 2025. How central his empire is to the wider story is still to be seen ahead of the November 19, 2026 launch.
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